Through this, users can easily send payments for utility bills. WeChat mini program gives users access to different services including healthcare, education, and utilities. Millions of users use WeChat mini program to travel from one place to another without much effort. Under WeChat Pay, transportation services are the third-largest category after retail and catering. For bus transportation services, WeChat’s DAU reached over 200 million users in 2018. Over 250,000 daily commuters use WeChat mini program to pay for metro transportation services. These apps have been implemented in various public transportations including the Shanghai Public Transport, and Shenzhen Metro. According to Dragon Social, 134 cities in China have integrated Smart Transportation into WeChat Mini Program. This makes online payments more convenient, faster, and much reliable for thousands of online buyers.īuyers don’t even have to close WeChat or open up a different platform to send payments anymore, WeChat does it all for them.įor public transportation, Tencent started a project called “Project Offline: Public Transit in 2017”. What makes this ecommerce experience even better, is that these apps are integrated with WeChat pay. Mini games are also a great way to increase time spent on the WeChat app.Įcommerce giants like Alibaba, Taobao, and JD, have mini versions of the app that can be accessed through the WeChat mini program. The WeChat mini program has a scoreboard where every time the highest score gets beaten, players of that game receive a notification. These mini games also foster social interaction among players. Since they are already integrated into the WeChat ecosystem, these games typically load fast and can be played without much lag. WeChat mini program has mini games that users can play, and use to compete with friends. If you want to get your hands into WeChat app Development, you can take a look at some examples below, so you can get inspiration when developing your own WeChat mini program. Some of WeChat’s mini program benefits are listed below: If you’re wondering just how many users does WeChat has, according to Walk the Chat, WeChat mini program has over 746 million active monthly users, where the average time a user spends on the site is 64 minutes. Very simple, right? And it’s such an effective interface that one of WeChat’s shop platforms, Youzan, reported that 27% of their traffic comes from this simple swipe-down action. To access WeChat mini program, all a user needs to do is to swipe down on WeChat. The purpose of each WeChat mini program depends on its type and the kind of consumers that use it. For the millions of Chinese users that use WeChat daily, these mini programs are sources of entertainment, and they also provide essential services such as e-commerce and payment. WeChat Mini Programs are tailored to the needs of the Chinese market. For example, it’s very common for Chinese customers to scan QR codes to access services online, and WeChat mini programs are able to satisfy this practice. These apps don’t take up a lot of phone space (as most WeChat mini programs are smaller than 10MB), and they’re more convenient since they can be accessed by a simple QR scan.įrom a much bigger perspective, these mini programs are not only embedded in the WeChat ecosystem but are also embedded into the Chinese culture and lifestyle. Instead of having to download the apps themselves, the user can just access those apps through WeChat. Within WeChat’s ecosystem, there are inside apps that users can launch to have access to hundreds of services including online shopping, gaming, and even online payments.Ī WeChat mini program is a streamlined version of a native app available in China. WeChat started off as a simple free messaging app that has now transformed into a massive ecosystem with over 1 billion users. If you want to learn more about how you can create your own WeChat mini program, read this article until the end so you can learn how to develop your own app, even without knowledge or experience in coding! The best part about developing mini apps instead of native apps is that they only take about 20% of development efforts, but they can perform up to 80% of what native apps can do. If you’re an online entrepreneur, you can tap into the app economy of China and boost your success by developing mini apps, specifically, WeChat mini programs. Now, app developers are driven to adapt to these innovative changes and build mini programs for their apps. This radical move from the company influenced changes in the app economy in China. Just open the mini app, launch it, then you’re good to go! These are mini apps embedded in the WeChat ecosystem where no download is required. In 2017, Chinese tech giant Tencent changed the game in app development after introducing mini programs in WeChat.
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